Do you want to work with a blogger? Here’s what to look out for.

Do you want to work with a blogger? Here’s what to look out for.

Blogging is the new, cool thing to do because there are numerous benefits.

The benefits of blogging include everything from organically driving traffic to your website, to attracting new audiences via social media.

Every time you write a new blog post you’re adding a new page to your website. Every time you add a new page to your website you’re organically attracting web traffic.

In other words, why not start a blog? Exactly! Why the heck not? Here are a few common reasons why people might not consider blogging that might sound familiar:

  • It’s too hard
  • I don’t know what to write
  • I don’t have time to write

If these excuses sound far too familiar then you might be open to the idea of working with a blogger. But how do you know how to make the right choice?

Today I’m going to give you a step-by-step guide on what to look for in a blogger.

1) A Professional Website

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Some bloggers use the same interface and URL for both their blog and their website, and some don’t. Is one approach better than the other? Well…not really. A lot depends on the person’s personal preferences and goals.

When considering a prospective blogger for your company, start by carefully examining their site. Is it professional? In other words, do they have key elements such as:

2) Consistency

consistency is important

Any blogger that’s worth working with excels at consistency.  But why is this such a crucial character trait for bloggers?

Companies that increase the number of blog posts, from 3-5 times per month to 6-8 times per month double their leads.  When reading the work of a blogger that you want to work with look for patterns.

If you start to notice a pattern in terms of what they write and when they write it, then they might be worth the time and effort that’s required to work with a professional blogger.

3) User Engagement

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Content engagement is one of those things that a lot of people find extremely confusing. However, Neil Patel came up with an easy to understand definition of what it really is:

To keep it simple, I define content engagement as real people responding in measurable ways to your content.

When you’re reading the work of a blogger that you want to work with, pay attention to the quality rather than the quantity of responses. In other words, who is following their work, and how do they respond?

If people engage positively and productively to a blogger’s work, then their posts will likely have a similar effect on your readers.

4) Social Proof

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Social proof influences every aspect of the decision-making process. To put it simply, it’s based on this idea that credibility is about who you’ve worked with.

It’s also a powerful marketing tool, where you get to hear the opinions of everyday consumers. I know what you’re thinking:

Why should I listen to a blogger because someone from company X or Y thought that they were awesome?

However, if you’ve ever bought something online after reading a series of positive, online reviews, or gone to a restaurant because it attracted a large crowd, then you’ve experienced the unlimited power of social proof.

Do you want to work with a blogger? If so then pay close attention to who they’ve worked and what they have to say about their work.

5) Relevant Content & Writing Style

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If you want to create a blog that actually delivers valuable results, you need to make your blog customer, not industry-focused.

Not to mention, you probably have your own ideas about what counts as “good” writing, and what you want your blog to accomplish over the long-term.

When in doubt, pay close attention to the blogger’s writing voice. After reading a pro blogger’s blog, writing samples, about page, etc, you’ll learn a lot about their typical approach to the blogging process.

Do your research, so that you know if the blogger that you’re interested in is a good fit for your publication, small business, etc.

6) Ask yourself the following question: “how effectively do they listen to others?”

listener

Arguably one of the most important character traits of any blogger is the ability to listen.

In my opinion, productive listening is what separates amateur bloggers from bloggers that have successfully built up their own audience.

For instance, Problogger founder Darren Rowse is successful because he produces large volumes of useful content.

The only way to know for sure how effectively a blogger listens is to pay attention to their actions and reactions on everything from their personal and client projects to their social media profiles. You should also pay close attention to how they react to your feedback and questions

To sum things up…

When choosing a blogger for your company, always take a value first, rather than an experience first approach.

Although experience is still an important part of the decision-making process, it doesn’t automatically mean that a blogger will be a good fit for your blog. At the end of the day, it’s all about your company and what you want to get out of working with a blogger.

For instance, do you want a blogger that has advanced knowledge of SEO and technical topics or do you want a writer that can write quirky, relatable, lifestyle content? The best part of this decision-making process is that the answer is 100% up to you.

By the way, I offer a variety of blogging services, so if you’re looking for an experienced lifestyle blogger, let’s talk soon:

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Over to you…

What traits do you look for in a blogger? Feel free to comment in the comment section below.

 

How to cope with imposter syndrome

How to cope with imposter syndrome

First of all, what is impostor syndrome? Impostor Syndrome, according to Forbes involves:

Having to live with the nagging feeling of being “found out” as not being talented, or deserving, or experienced, or (fill-in-the-blank) as people think is a common phenomenom.

Although I’m not a mental health expert,  I know so many bright, creative people that face the imposter syndrome struggle a lot. Did I mention I sometimes feel it too? I’m not the only one either! Approximately 70% of people have imposter syndrome.

So how do you cope when that nagging feeling starts gnawing away at you, while quietly whispering the words:

Guess what? You’re not good enough!

If that feeling sounds way too familiar, then here’s some good news: today I’m going to show you how to kick imposter syndrome’s ass.

1)Talk to someone that really gets you

talking to someone

Because imposter syndrome is such a hot topic, everyone seems to have a take on it. Yet, the one thing that I think people have overlooked is the value of just plain talking to someone that really understands all the things that make you well…you.

Pick someone that can see through all the bullshit. In other words, the type of the person that’s not afraid to speak their mind while being sensitive to you and your needs. Someone that will actually help you find new ideas that will move you forward.

If they really get you then they’ll make observations about you, that you would have never made on your own. They might even help you find the perfect solution, or at least make you feel loved and supported.

2) Get away from the computer for a little while and go outside

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Your metabolism slows down 90 percent after 30 minutes of sitting.

If you’re starting to question your own worth, sometimes it could be as simple as you really, really need some fresh air.

If your focus dies, and your inner critic starts to kick in, take a break, and walk or run somewhere close by. Or do some stretches. Or move your legs for a little while. Or take your work outside.

No matter how you chose to get some fresh air, change up your environment a bit.  Why? Because weirdly enough the guy from The Shining has a really good point:

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I can’t guarantee that going outside for a while, and getting some air, will cure your imposter syndrome. However I’ve often found is that a bit of fresh air can do wonders for a blocked, negative mindset.

3) Turn your respect for others into valuable connections

comparision

One of the most dangerous and enticing habits for freelancers is the temptation to compare and contrast. A saying that perfectly describes just how dangerous comparing yourself to others really is, is the following:

Comparision is the thief of dreams and productivity.

Often, I’ve found that I get better opportunities if I treat other freelancers like allies rather than competition. In fact, when I stopped comparing myself to others, I got the chance to guest blog for everywhere from the ProBlogger to the Freelancer FAQs communities.

Not to mention, what I wrote was so popular that my website traffic steadily increased. To this day, I still promote the work of other bloggers on my social media networks, because the results are really worth it. For instance, here are a few from bloggers who were stocked to see my retweets:

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As you can see, this is an industry where karma actually goes a long way. Most of the blog posts that I share are written by bloggers that I respect, and read on a regular basis.

I spread the word, instead of assuming they’re somehow better than me. And guess what? All of the above bloggers are still some of my most actively engaged followers!

3) Always remember that everyone is different

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On paper, someone might have more experience in your field, managed to snag a writing sample for a major publication that rejected you multiple times in a row, etc. But never forget that this is just how they are on paper.

The truth is, no matter what everyone is different. Everyone has different connections, different backgrounds, and different takes on whatever they happen to specialize in.

Chances are you’ve heard about overnight successes but the reality is that they’re a myth. I don’t read Huffington Post because I’m kind of iffy about their business model. However, one of the few times when I read Huffington Post and loved it was when I found this great quote on why we love the idea of overnight success:

In our age of instant gratification and “accidental” billion dollar start-ups, it’s easy to think of success as more of a product of luck than hard work and determination.

We work so hard to pay for material things. Go to school. Pay for food, water, and shelter. Overnight success is just “a nice idea” that people want to cling to. But it’s not that easy.

There’s always a reason why someone achieved a specific goal. Good things that are worth fighting for take time.

4) Do something creative

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A great way to handle imposter syndrome is to resort to something creative. The best part of this strategy is the fact that it might even help you come up with new insights.

You don’t have to be good at it or show your work to anyone. For instance, I’ve kept a diary since I was a kid, and it’s a tool that I swear by.

However, it doesn’t even have to be a diary. You can sing a song, or draw a picture, or basically anything that counts as a creative pursuit. Creativity fuels further creativity, and further creativity will help you work through your emotions.

5) Take care of yourself

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When imposter syndrome kicks in, it can sometimes because of stress or burnout. Why? Because long work hours can cause less productivity especially in creative fields.

In fact, a study was released, which revealed that the most productive nations in the world have the shortest work weeks.

As soon as negativity kicks in, do whatever you can to make time for something you love doing for fun. Taking care of yourself can often make a huge difference.

Final thoughts:

As soon as imposter syndrome kicks in, pay close attention to what was happening in your life when you started to feel that way.

Use tools like pro and con lists and talk through your feelings with others. If you combine these strategies you’ll likely increase your chances of conquering imposter syndrome, and all of its challenges.

Over to you…

So..what are your imposter syndrome coping methods? Have you ever experienced it before? Feel free to comment in the comment section below.

How to handle your first slow period as a freelancer

How to handle your first slow period as a freelancer

A while ago I wrote a guest blog post for Freelancer FAQs on how freelancers can be productive during slow periods.

Although I offered a wide variety of tips that many of the readers found helpful, the one thing that I realize is that I didn’t talk about how stressful these periods can be. Slow periods can be extremely stressful especially when you’re just starting out.

This doesn’t necessarily mean that it isn’t stressful for other freelancers, at other stages of their careers. Often the more established freelancers are used to it/ have developed coping strategies.

Today we’re going to talk about how to deal with the stress of slow periods, and get people’s attention.

Start to notice the patterns

Often slow periods for freelancers follow a specific pattern.

I often find that holidays, Fridays after 5pm, and weekends are the times for me specifically, when no one that I work with, or might work with in the future, responds to their emails.

Don’t know what your patterns are? Start to pay attention, so that you can plan accordingly.

For instance, let’s pretend that your inbox is quiet on Monday mornings. If you start to notice that’s a pattern you can use that time to do everything from getting some exercise to pitching potential clients, to managing your finances.

Plan ahead

Occasionally shit happens, and things don’t happen how you anticipated. That’s when planning ahead really comes in handy.

Small things like topping up your savings account once in a while, or encouraging referrals at the end of a project can really pay off over the long-term, if and when something goes horribly wrong, and you’ve still got bills to pay.

Don’t be ashamed of slow periods

People go on holiday, get sick, have family emergencies, etc. That’s just the reality no matter what.

This is exactly why you should never be ashamed of things being slow. Slow periods are never about you. They’re always about someone else. If you accept that then the process will be a lot less stressful for you.

Give people you’ve worked with a gentle nudge once in a while. Say “hello”, and remind them that you’re still there to help. This will make sure that you’re the first person that they call/email when they need your help with whatever you specialize in.

Never stop marketing

I can’t stress how important this is enough. Never stop marketing your work to others!! This is what makes fighting against slow periods so much easier.

In fact, ever single slow period I’ve ever experienced ended with an email from someone new. I always set aside some time aside to market my work to others, no matter what, and that always pays off in the end.

But what do I mean by marketing? I mean everything from producing content that attracts loyal readers, to pitching new and established businesses/publications on a regular basis, to keeping your social media outlets active and engaging.

If you need help with social media, by the way, I recommend the Buffer blog,the Hubspot blogthe Hootsuite blog , and Social Media Examiner. All of the above are really useful resources on social media marketing.

If you don’t have the time or resources to produce content, then I offer web and blog content writing services at competitive rates.

If money becomes your source of stress…

The cool part of living in the Uber/ Air BNB era is that the gig economy is growing rapidly. If freelancing is all you do and things are quiet right now, there are lots of creative ways to make some extra income.

Your available options include everything from selling stuff you don’t need anymore on sites like Kijiji and  Ebay, to renting out extra space to travellers on AirBNB, to a wide variety of other options.  If you just need a bit of extra cash now rather than later, this is a great way to do that!

No matter what, slow periods will happen, so turn them into a productive rather than an agonizing process. Always remember that they happen to the best of us, and you’re not the only one going through the same thing.

Over to you…

How do you deal with slow periods? Have you ever coped with a slow period before? Feel free to comment in the comment section below.

 

Where can I find my next freelance opportunity?

Where can I find my next freelance opportunity?

This post is inspired by my latest Quora search. I found it somewhat alarming how many people were advising newbie freelancers to either go back to school or go the Upwork, Freelancer, O-desk, etc. route.

If you’ve read my blog post on Upwork and other related platforms then you know exactly how I feel about bidding sites. I’m not all that eager to repeat myself, so if you haven’t already read that post and you’re curious about why I really don’t agree with it overall, as a principle, then click on the link in the opening sentence when you’re done reading this to find out.

Chances are you’ve heard success stories about Upwork users, however, you have to be willing to dedicate a lot of time to building up relevant skills, and face the gamble of competing in a bidding war to succeed.

Despite that, I consider myself to be in the Jorden Roper school of thought about Upwork. In other words, there are just too many catches, especially the part about how you’re not respected, and Upwork takes a ludicrously large cut of your pay.

So what can you do instead? Today I’m going to share my point of view on how you can find your next opportunity.

Consider your network

Something that I’ve discussed over and over again when I’ve talked about my own freelance journey is that my first freelance gig came from a family friend, who had also worked with me before.

It wasn’t the most exciting project, but I needed the money and was eager to build up some relevant experience, so I never complained, not even once.

If you’ve ever browsed my website before, you’ll probably notice that I do copywriting work for Kijiji. Do you want to know how I got that position?

A Kijiji employee read my blog post that I wrote for BeFunky Inc, which showed users how to use the BeFunky software to create a Kijiji ad. They loved it so much that they reached out to the marketing manager that I worked with, and said that they were interested in working with me.

Then my client said nice stuff about me, gave the Kijiji employee my contact info, and then next thing I knew I was reading and signing a contract.

I’m not the only one either. Freelance writer, Elna Cain for instance, found a gig at OptinMonster via some of the clients that she’s had in the past.

Networking works wonders. Don’t immediately resort to Upwork. Instead, be creative about who you know, and who they know.

Social media

Finding work on social media is about thoughtful personalization. But what do I mean by that? This implies using social media as a tool for providing informative content that people can actually learn something from.

At the end of the day, it’s about engagement, so focus on providing status updates that relate to stuff that your target audience is interested in. This will grow your number of followers, bring your SEO up a few notches, and get people’s attention.

Directly engage with relevant companies. Tell them about your services. Comment on their work on social media. Don’t self-promote without promoting the work of others. This will pay off over the long-term.

Not even kidding! That’s the main reason why Twitter is my main social media platform. People actually message me about my services on their sometimes. People that fit the bill of my ideal client.

Not to mention, my SEO stats are showing that Twitter gets me additional web traffic on a regular basis.

Industry websites

If you’re a writer for the web, I recommend ProBlogger and Be a Freelance Blogger. If not I recommend googling relevant communities and job boards.

I don’t recommend making these sites your main source, but you can sometimes find fantastic opportunities if you write a killer pitch.

Relevant events and courses

This for sure relates back to the whole networking thing. I’m extremely introverted so for years I found in person networking super stressful, but I found courses and special events were a great way to force me to actually talk to people. Why? Because at least the people have relevant interests, and I know that might actually be interested.

Parties have worked well too because let’s face it: it’s a captive, friendly audience.

Your website

If you don’t have a website, you don’t have an excuse. I know that sounds super harsh, but you don’t have to be a computer genius to use platforms like Weebly, WordPress, Wix, etc. That’s the good news at least!

All these platforms are click and drag interfaces, where the only coding you have to do is copying and pasting pre- programmed code into a box. Set up a website, and you’ll have a 24/7 networking tool at your disposal.

Notice how none of my suggestions are talent-based? There’s a reason for that. People don’t just discover you in this industry. You have to work your ass off, promote the shit out your work, and tell people that you exist until it produces results. There are no instant results, no matter who you are or how talented you are. I’ve been doing this for two years now, and that’s the most important lesson I’ve learned.

Over to you: where do you find your freelance work? Any additional suggestions you want to share?

Why I won’t contribute to a publication on your behalf

Why I won’t contribute to a publication on your behalf

An email that I get a lot from companies goes something like this:

Hi Rosemary:

My name is Jane Doe and I work for Company X that has specialties X and Y.

We’re releasing this really great new product, and we’d like you to review it. This is what it does, and because you wrote about something similar we’d love it if you could review it on website.com.

Best,

Jane Doe

Editors have the authority to say “no” to an idea even if I’ve worked with them before

And who can blame them really? It’s literally their job to ensure that only the best possible content for their publication gets read by others. No matter how many times I’ve worked with an editor before, they can say this whenever they want:

Thanks but no thanks. Send me a different idea….

Not even kidding! This is the case for all writers, of all specialties. It doesn’t matter if you’re a journalist at The Globe and Mail, a medical writer, a freelance blogger, or any other type of writer. If your work is being published anywhere, it will go through a similar process, unless it’s self or vanity publishing.

Freelancing is a relationships-based game

But what do relationships have to do with freelancing? A lot actually. I’m referring to relationships  both from an old-school, Mad Men like perspective, where professional relationships are fostered in person, and in a social media age perspective, where it’s about transforming readers and social media followers into prospects.

Just like any other kind of relationship, trust is a key element of the back and forth interaction between client and freelancer. If I carry out the task at hand, and then add in a subtle endorsement of another company, I’m not exactly helping build trust.

It doesn’t matter if the quality of the content is great and I did a great job at meeting deadlines in a timely fashion. If I sneak in an endorsement of another company trust will be broken instantly, and I don’t want that to happen… ever!

I need that sense of trust to do everything from getting referrals to transforming one-off projects into a long-term opportunity.

It’s a dated principle

Why do people try to get bloggers to endorse their products? Because they want to boost their SEO rankings. Sure, SEO is important, but thanks to things like social media and E-commerce there are better ways to bring your company’s SEO rankings up a couple of notches.

Blogging is great. Authentic video content is great. There are lots of creative ways to get the word out there about your work. Pick a tactic that’s relevant to the tools that you have at your disposal, or work with an independent contractor.

Why is it a dated principle though? Because getting leads isn’t about getting better search engine optimization rankings than your competitors. It’s about a lot more than that.61 % of internet users research products online.

When people do their online research on your company, they want to feel like they can learn more about you and the industry that you work for, before they spend time and money on your product.

It’s against the guidelines of a lot of the websites I write for

I remember the first time I took a workshop on SEO. One of the most refreshing things I heard all evening, was the fact that link building schemes can ruin your relationship with Google. Because this is the case, a lot of the websites that I write for frown upon the idea of articles that incorporate promotional backlinks.

Another thing that’s worth mentioning is the fact that a lot of the work that I do is web content copywriting-based. But what does that mean? On Freelancer FAQs, Deevra Norling’s article on copywriting described the type of copywriting I do perfectly:

Content writing involves interesting and informative articles, blog posts, how-to guides, and even white papers that will be published on the web and possibly also included in e-newsletters.

Copywriting has a marketing emphasis, so endorsing your product on a company website is a huge “no-no.”

Authenticity is a really huge part of the work that I do

If you visit my website, you’ll notice that “authenticity” is the most commonly used word, and I have a very valid reason for that. Not only is it a personal belief but people love it. My clients love it. The people that read my content love it because it doesn’t come across as “too salesy.”

It’s also a principle that gets me more work, and gets people’s attention. If I suddenly turn around and say “I endorse company X, here’s a link,” I’m not exactly practicising what I preach.

Final thoughts…

I’m not the first blogger to write about this topic, which is alarming. If the idea that gettting a quick link is “better/easier” than blogging wasn’t so common than this wouldn’t be such a frequently discussed part of my niche.

It says in big, bolded letters, in multiple sections of my website that I don’t accept these types of requests, however I just keep getting further requests from PR and marketing professionals. By writing this post, I hope to decrease the amount of backlink requests, and explain why these aren’t the types of emails that I’m willing to answer.

Over to you- what’s your take on including promotional backlinks in your articles? Do you think that it’s a system that works?

Set your rates with confidence

Set your rates with confidence

There are far too many writers being paid way less than they deserve. What’s even sadder about that stat is that most of them don’t necessarily have to settle for such low rates.

A common mentality that a lot of writers have when they’re first starting out is this idea that starting out equals working for cheap. This mentality is extremely dangerous because it’s far too easy to get stuck in that mentality permanently.

Although we live in a world where sometimes people get stuck in dead end jobs that pay them poorly, freelancing is one of the few opportunities where you’re in the driver’s seat of how much or how little you’re paid.  That’s exactly why setting your rates with confidence is so important.

When I first started freelancing I had no idea how to set my rates with confidence. All I really knew back then is that I was eager to work and I was eager to write, and I’d do anything to do both simultaneously.

You deserve better than content mills and sites like Upwork . Why? Because let’s face it, people’s perceptions of freelancing as “not a real job” come from the dangerous mentality that rates aren’t open to negotiation.

Here are a few ways you can set your rates with confidence:

1) Do your research

Do you know what other freelancers are charging for similar services? Do you know what’s a typical rate for your country, city, town, etc? No idea? well…that’s alright!

Before I posted my starting rates chart on my website I did a ton of research. I used the PWAC what to pay a writer tab as a reference and investigated what the writers that I respect are charging for their services. If you’re not sure what rates are appropriate you should do similar research, in order to get to know what’s typical.

2) Test drive a task to get to know how long it takes you

When I first started blogging on a freelance basis I was lucky because I’d already been blogging both via the jobs that I had in the past and in my spare time. Not only did this help get me work, but it also made me 100% aware of how long it took me to get from draft one to the final draft.

If you’re not sure how long a specific task takes you do a practice round, so that you know how much you need to charge to pay your bills. Don’t forget to add in crucial details like estimated word count, research, etc.

3) Factor in cost of living

The locations of the average freelancer vary so there’s actually no such thing as a universal, “fair” rate. For instance, big cities require higher rates to get by than small towns and rural environments.

Although comparing and contrasting is a good way to determine your rate, you might not want to charge the same rate as someone who lives somewhere where the cost of living is a lot lower.

4) Don’t settle for less

No matter what people say, you don’t need to discount your typical rates to get the attention of your clients. Never settle for less than what you deserve. If someone tries to negotiate a discounted rate, they’re probably not worth your time.

The one and only exceptions are charities and not-for-profits where  you’re offering your services for a good cause. They may not be able to afford to pay you the full price but at least you’re getting something out of it.

If you make a well-informed choice, while choosing your rates, you’ll get the price that you deserve. Still confused about what rate works for you? Here are a few sources you might want to check out for more info:

PWAC- What to Pay a Writer : a useful rates database for Canadian writers of all specialties and prospective clients of Canadian writers

Freelance Writing Jobs for Newbies- Determining your Rates : a blog post by Elna Cain on things you need to keep in mind when determining your rates

How do I Set my Freelance Writing Rates? : a helpful step-by-step guide, on how to set your freelance writing rates. It was originally published on Freelancer FAQs, a resource for freelance writers of all levels of experience.

Freelance Writing Rates: 5 Resources for Figuring Out how Much to ChargeThe Write Life is always a helpful resource when you have any questions whatsoever about professional writing. If you’re unsure about what to charge this post will help you find useful resources on who is charging what rate, and who typically pays their writers.

On a related note…

Are you starting your own business? Do you need help with your web or blog content? If so then perhaps you might want to work with me. I offer a wide variety of blogging and web content writing services for small and medium-sized businesses.

 

 

Do you need a FAQ page?

Do you need a FAQ page?

FAQ (Frequently Asked Questions) pages are a great way to clear up any questions that visitors might have about your work.

FAQ pages are best for are turning viewers into leads. No matter what, visitors will have questions, and this will help them decide if they should work with you or someone else.

Ever since I’ve taken the Inbound Marketing course, I’ve gone from having a FAQ page that “just happens to be there” to an automatic redirect to my FAQ page, once people fill out the contact form on my site. Why? Because I’m well aware of the fact that anyone that has gone ahead and shared their contact page, will be wondering: “so, what’s next anyways?”

I’ve put a lot of thought, time, and effort into my FAQ page, and it’s one of the most useful resources on my site. If you’re thinking of setting up your first FAQ page, listen carefully to the questions that people often ask, before they commit to working with you. It might be tempting to guess what your customers want, but it’s not necessarily a good idea.

Keep in mind that the best possible questions will vary based on the needs and interests of the people that you work with. Even if Joe Schmoe the competitor gets asked a specific set of questions, customers that are a lot more interested in what you have to offer might not want to know the same things.

Think back to every phone call, email message, or in person conversation you’ve had with a lead. What did they ask you? Did you notice any patterns? Any patterns that you’ve noticed are the perfect material for your FAQ page.

If you’re anything like my average, paying customer then you likely are overwhelmed by how much “stuff” there is to think about. Taking the time to think of questions for your FAQ page will decrease the chances of people reaching out to you solely to ask a specific question. And you want that, right? Well of course you do! You likely would prefer answers that keep the conversation and the money flowing.

No matter what, be open to updating and changing your FAQ page ever so often. Although your customers might have a specific set of questions now, they might have different priorities a year or two from now.

The questions that I find are pretty consistent no matter what, are questions about money, why you’re different than everyone else, and turnaround times. As a result, these are questions that will likely remain on my FAQ page for good. I’m sure that will be the case for you as well, for at least some of your FAQ page content.

I’m a huge advocate for FAQ pages. I think they’re a great way to reassure people of your credibility and trustworthiness. They’re also a great way for people to get to know you a little better. Sure, about pages cover that to some extent, but both types of pages perfectly compliment each other and are a great way to help people get an in-depth overview of your typical work process.

If you’re still unsure about how to construct a FAQ page, feel free to visit my website for more info about my web writing services.